Halloween Endshas officially opened at the box office with a haul that was less than anticipated haul than Universal Pictures was projecting. While this is far from disappointing, the film was expected to gross higher numbers, and many are blaming the so-called “day-and-date” release strategy over at the Peacock streaming service.
Halloween Endsis the culmination of the rebooted trilogy ofHalloweenfilms helmed by David Gordon Green. These films eschew the canonicity of the other films in theHalloweenfranchise, with only the originalHalloweenbeing canon to this trilogy of films. Laurie has a daughter and granddaughter, Michael Myers and Laurie Strode are not siblings,Michael Myers has no supernatural powers, and it’s been 40 years since Laurie and Michael faced off. The rebooted series started off strong with the entry simply titledHalloweenbefore a diminishing return inHalloween Kills, which has had a similar (if slightly higher) performance toHalloween Endsthus far.
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According toDeadline,Halloween Endswas expected to come in at around $55 million in its first weekend. Ultimately, however, the film is settling at a $41.2 million opening weekend. The film is still considered to be profitable against its $30 million budget, though the studio will have to pay itself for the rights to stream the film in a curious bit of Hollywood accounting.
Many are speculating that the box office results are due to the day-and-date strategy employed for the film. It was announced thatHalloween Endswould be headed to Peacockon the same day as its theatrical release. This move likely disincentivized theater goers and caused a loss of revenue for the film from viewers who shared passwords and streaming accounts.
Whatever the case,Halloween Endsis proving to be an odd final chapter in theHalloweensaga. Audiences are split on the final product, and some argue that it lacks much of what made the originalHalloweensuch a great film. Who knows what the future holds, though,Halloween Endsmay not be the endof the franchise according to John Carpenter.
Halloween Endsis in theaters and available to stream on Peacock.
